The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance - because, while it’s easy to collect data, it
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As the calendar flips to 2016, new tactics and technologies are opening up tantalising possibilities for how marketers might improve the customer
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Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action an
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Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services o
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Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond
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Read this paper to learn practical strategies utilizing the latest event-based marketing technology to engage customers with the right message, a
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Today’s marketers are more innovative, skilled and strategic than ever. But for some, no matter how well they think they perform, the best market
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Integrating video content into email, social media and other digital channels can pay off big for marketers. Not only are more people engaging wi
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Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide w
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Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created i
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